Alkaline Water and Oxidation Reduction Potential (ORP)

When you look into our Virtue Water ionizers you will often see something called oxidation-reduction potential, or ORP. You see that your new alkaline water machine will tell you about the ORP of your alkaline water, but what does this mean?
<h4>What Is ORP?</h4>
Oxidation-reduction potential (also called redox) is a type of energy that is ready for when you need it or potential energy. The ORP level of your water shows the minimal voltage in the water, which comes from the electric charge of reducing agents or oxidizing agents.
<h6>What are oxidizing agents?</h6>
In simple terms, oxidizing agents create deterioration. These agents are trying to find electrons to balance themselves out. What are reducing agents? These are antioxidants that fight oxidation. They have too many electrons and are able to give some away. The ORP level shows how much the substance is likely to reduce or oxidize something else.
<h4>ORP and Virtue Water</h4>
Water with a high pH level has a higher amount of reducing agents and is designated by -ORP, which is a negative ORP reading. Water with a low pH has a higher amount of oxidizing agents and is designated by +ORP, which is a positive ORP reading. An ORP meter measures the oxidation-reduction potential in millivolts or mv. The range of reading shows how much a substance is oxidizing or anti-oxidizing.

You’ll hear about ORP related to your Virtue Water machine because the machine changes the ORP of the water from regular tap water. The ORP is what’s responsible for the antioxidant value of the water and the microclusters that make your alkaline water more hydrating.

Most water has a positive ORP reading, so it is oxidizing. Generally, tap water has an ORP from +200 to +600mv. Bottled water tends to have high ORP levels of more than +400mv. Virtue alkaline ionized water is different because it has a negative ORP reading, making it anti-oxidizing. This enables it to give some bonus electrons, which help counteract free radicals that create aging and disease in the body.

You can gain the benefits of anti-oxidizing water at home by putting your tap water through our Virtue Water machines. In addition to changing the pH level of your tap water, these machines change the ORP to offer the benefits of antioxidants. Plus, the machine tells you the pH level and the ORP reading of the water so you’re informed about what you’re drinking.

pH stands for “potential hydrogen”. It is a measurement or scale that provides an indication of the level of hydrogen in a substance. If any substantial changes from pH 7 to pH 8, it has become ten times more alkaline. Conversely, if it has changed from neutral pH 7 to pH 6, it is 10 times more acidic.

<strong>Did you know:</strong> If you take a glass of the best selling Cola that comes in a red can, this carbonated soft drink has a pH of 2.5 meaning it is almost 50,000 times more acidic than your tap water. So to balance out the pH 2.5 glass of cola you would need to drink 32 glasses of pH 7 tap water due to the acid in the drink.*


Ionized water is water that is processed to only leave behind useful ions our body really needs. Our Virtue Ionized Water machines filter out all the ions that we don't need in our drinking water leaving you with a higher pH water (alkaline water).

A Virtue Water ionizer uses a two-step process. The first task is to filter out harmful components of the water: chlorine, trihalomethanes, phenols, sediment, odor, taste, organic waste, and bacteria of all kinds. Our filters achieve with a multistage activated carbon filter containing tourmaline and coral calcium.

Next, a small electrical charge is introduced into the water through platinum-coated titanium electrodes. The process of electrolysis that follows takes place in a patented chamber designed to separate the water into two streams of ionized water.

Note: Virtue Water ionizers are typically installed  under your sink with a conversion kit.

Virtue Water® is a registered trademark and is the marketing term for Alkaline Ionized Water, i.e. water produced by our water ionizers.

Water ionizers are the health breakthrough that allow you to turn your kitchen tap into high alkaline water, by providing you with drinking water that can help:

• restore your alkaline balance and prevent the build up of the acid toxins.

• help keep you hydrated

• remove the contaminants that are present even in your municipal or district water

• taste so good and have such hydrating qualities, that you’ll drink more, and feel the higher levels of energy associated with good hydration.

It’s easy to be misled with trends. Don’t buy expensive bottled Alkaline Water that loses it’s alkalinity quickly, get a Virtue Water® Machine and bottle your own on the go.

Recently there’s been much talk about the unique and health-giving benefits of Virtue Water® which has done a fantastic job of introducing the concept of alkaline and acid water in the mainstream.

There are so many ‘bottled Alkaline Waters’ on the market but these waters quickly lose their alkalinity as soon as they are bottled.

Virtue Water® just happens to be a very popular brand of water ionizer, which has the same ability to split water into acid and alkaline streams as do all other water ionizers. For customers wanting the best value for their money, choose Virtue Water for you own fresh source of high alkaline water.

If you have a promotional code be sure to quote it to our advisors when they are quoting you on installation of a new system.