Change The Way

You Hydrate

    Download our Brochure


    Don’t Just Drink: Think. Virtue Water

    Change The Way

    You Hydrate.

      Download our Brochure


      Don’t Just Drink: Think. Virtue Water

      Check out our radio ad. Listen now on inDemand Radio



      Key Benefits Of

      Virtue Water

      Hydration & Drinkability

      pH 8.5+

      High Alkaline water is an excellent source of healthful hydration as it is more readily absorbed by the body. The “drinkability” of the water is increased by reducing the feeling of being “bloated” when you drink 8-10 glasses of water a day. It also tastes better than tap water too.

      Nutritional Benefits

      Improved nutrient absorption

      Alkaline water helps improves the delivery of key nutrients into your body. For example, your body can absorb more sodium, potassium and calcium from one glass of Virtue Water® compared to a normal glass of tap water or bottled water. This is due to the “Micro Clustering” of the alkaline water cells in our water. 

      Micro Clustering

      Improved Water

      “Micro Clustering” refers to the exceptionally small “structured” molecules of the alkaline water. Our machines change tap water at a molecular level and restructure the molecules. Numerous benefits have been suggested in association with the phenomenon of micro clustering.

      Health Benefits

      Healthy Digestion & Weight Management

      Hydration during periods of exercise and other weight maintenance regimens is important. Alkaline Virtue Water® boosts the transition of nutrition into the body and the waste out of the body. It also supports the health of the stomach and the colon while promoting healthy elimination.


      Helps fight illness

      Antioxidants are molecules that fight compounds in your body that can cause harm to your tissue and your cells. They’re linked to multiple illnesses, including diabetes, heart disease, and cancer. Your body has its own antioxidant defences to keep these in check but Alkaline Virtue Water® is high in antioxidants so helps keep the body topped up.


      Improved taste

      In side-by-side taste tests, most people can’t taste the difference between tap water or bottled water! Alkaline Virtue Water® has an improved taste, a better feel in the mouth and can also enhance the flavour of foods when cooking.

      Wisdom is Knowing

      Virtue is Doing


      UK Installation

      Convert your kitchen tap water to Virtue Water. Our expert installation service will install a Virtue Water® Ionizer into your home anywhere in the UK.

      • Monthly Finance Plans
      • 24/7 Customer/Machine Support
      • Convert Any Tap in UK
      What is Ionized Water?
      Ionized water is water that is processed to only leave behind useful ions our body really needs. Our Ionized Virtue Water® machines filter out all the ions that we don't need in our drinking water leaving you with a higher pH water (alkaline water), allowing it to balance out our acidic body levels.
      Improved Molecular Structure
      Backed By Science
      Auto Filters Tap Water
      5 Year Machine Warranty


      A Virtue Water ionizer uses a two-step process. The first task is to filter out harmful components of the water: chlorine, trihalomethanes, phenols, sediment, odor, taste, organic waste, and bacteria of all kinds. Our filters achieve with a multistage activated carbon filter containing tourmaline and coral calcium.

      Next, a small electrical charge is introduced into the water through platinum-coated titanium electrodes. The process of electrolysis that follows takes place in a patented chamber designed to separate the water into two streams of ionized water.

      Note: Virtue Water ionizers are typically installed  under your sink with a conversion kit.

      Virtue Water® is a registered trademark and is the marketing term for Alkaline Ionized Water, i.e. water produced by our water ionizers.

      Water ionizers are the health breakthrough that allow you to turn your kitchen tap into an mountain stream, by providing you with drinking water that will:

      • restore your alkaline balance and prevent the build up of the acid toxins that lead to degenerative disease

      • act as a powerful antioxidant(more powerful than a glass of fresh orange juice), promoting a strong immune system

      • remove the contaminants that are present even in your municipal or district water

      • taste so good and have such hydrating qualities, that you’ll drink more, and feel the higher levels of energy associated with good hydration.

      It’s easy to be misled with trends. Don’t buy expensive bottled Alkaline Water that loses it’s alkalinity quickly, get a Virtue Water® Machine and bottle your own on the go.

      Filtered water (and most home filtration system filters)  use a simple filter made of activated carbon (charcoal).

      A properly designed carbon filter is capable of removing many toxic organic contaminants, but falls short of providing protection from dissolved solids, nitrates, high sodium, and fluoride levels.

      Whereas a Virtue Water ionizer provides a much more thorough treatment of water: “multistage carbon and ceramic filter remove chlorine and other contaminants such as trihalomethanes, phenols, sediment, odor, taste, organic waste, heavy metals, and bacteria of all kinds.

      As well, Virtue Water ionizers provide electrolysis (ionization): “An electric current is passed through the water, splitting it into two streams: Alkaline ionized water for drinking and cooking. Acid ionized water used for cleaning, disinfection, skin care & plants. Ionized water is rich in minerals: calcium, magnesium, potassium and trace elements…”

      Recently there’s been much talk about the unique and health-giving benefits of Virtue Water® which has done a fantastic job of introducing the concept of alkaline and acid water in the mainstream.

      There are so many ‘bottled Alkaline Waters’ on the market but these waters quickly lose their alkalinity as soon as they are bottled.

      Virtue Water® just happens to be a very popular brand of water ionizer, which has the same ability to split water into acid and alkaline streams as do all other water ionizers. For customers wanting the best value for their money, choose Virtue Water for you own fresh source of high alkaline water.

      BUT WAIT

      There's More...

      Not only is Virtue Water® a great source of drinking water with untold benefits, but it’s also a source of other useful and amazing qualities.

      Our water machines produce water ranging from pH 2.5 right up to pH 11 and with that comes a whole range of benefits that help you and family in the home.

      Cleaning Water

      pH 2.5 & below


      For Sanitising


      Use in First Aid

      Odor Eliminator

      Cleaning Wounds

      Disinfectant Surfaces

      Beauty Water

      pH 5.5


      Water Plants

      After Shaving


      Shine Glassware

      High Rinse & Shine

      Hygiene & Skin Care

      Neutral Water

      pH 7

      Taking medication

      Making baby formula

      Virtue Water

      pH 8.5-9.5

      For Drinking


      Better Digestion

      Support Weight Loss

      Maximum Hydration

      High In Antioxidants

      Boost Immune System

      Strong Virtue Water

      pH 10+

      In cooking

      For Cleaning

      Brushing Teeth

      Removing Stains

      Removing Grease

      Prepping Vegetables

      Drink Well

      You Are What You Drink


      At Virtue Water® we really believe you are what you drink. Feeling sluggish and bloated, chances are you’re not drinking enough water.

      Our aim is to not only provide the best ionizers on the market but also help educate and train people how to drink right and the benefits of high alkaline Virtue Water®.

      We offer the best ionizers available in the UK. Our machines can covert ANY tap in the UK to a fully functioning high alkaline tap that produces pH water form any level. We don’t just provide them we also install them as part of the price to give you peace of mind.

      Our expert knowledge, experience and premium customer service makes us the number one choice for water ionizers in the UK.


      What they're saying

      St Helens

      After getting a Virtue Water machine installed I have to say it's changed my life. I had no idea that normal tap water was so contaminated with chemicals our body struggles with. I really do feel so much better after drinking the alkaline water and it tastes so much better too.

      Business Manager

      We were looking for a new company to install a water cooler in our office and someone recommended Virtue Water. They explained the benefits of getting our own water supply converted to high alkaline water and showed us how much we'd save each year by not ordering gallons and gallons of bottled water. It's gone down so well in the office.


      After years of buying bottled water I came across high alkaline water but it was so expansive to buy. Someone told me about Virtue Water and how they convert your own water supply to high alkaline water with a nifty little device that is installed under the sink. After getting a quote and doing the maths I couldn't believe how much I was going to save on buying water as I now just fill my own bottles with my very own Virtue Water.


      My partner got one of the machines installed last month and I didn't think anything of it until he showed me the benefits of the beauty water setting!!! It's amazing... I can use it as moisturiser and also to take off my makeup and it's so much better for my skin. It even does a better job that the makeup remove I used to use! It's magic water.


      GET ONE OF THESE MACHINES! They're amazing! Not only are the health benefits of drinking the water unbelievable but everything else it can do it unreal! We use it all the time for cooking and cleaning. The pH11 setting is amazing at cleaning pots and pans and getting grease off the cooker and hob. I can't believe more and more people don't know about it.

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