Our FAQs. We're here to help you with your reverse osmosis or water ionizer machines.

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Who Is Virtue Water?

Virtue Water® is the UKs leading RO and Water Ionizer home provide.

Water ionizers & RO machines are the health breakthrough that allow you to turn your kitchen tap into high pure, filtered, high alkaline water, by providing you with drinking water that can help:

• restore your alkaline balance and prevent the build up of the acid toxins.

• help keep you hydrated

• remove the contaminants that are present even in your municipal or district water

• taste so good and have such hydrating qualities, that you’ll drink more, and feel the higher levels of energy associated with good hydration.

It’s easy to be misled with trends. Don’t buy expensive bottled Alkaline Water that loses it’s alkalinity quickly, get a Virtue Water® Machine and bottle your own on the go.

What does RO & Ionizer Mean?

RO stands for Reverse Osmosis. Other wise known as filtered water. Most RO devices (and most home filtration system filters) use a simple filter made of activated carbon (charcoal).

A properly designed carbon filter is capable of removing many toxic organic contaminants, but falls short of providing protection from dissolved solids, nitrates, high sodium, and fluoride levels.

Whereas a Virtue Water ECO RO has 6 layers of filtration

An ionizer provides a much more thorough treatment of water: “multistage carbon and ceramic filter remove chlorine and other contaminants such as trihalomethanes, phenols, sediment, odor, taste, organic waste, heavy metals, and bacteria of all kinds.

The Virtue Water ionizers provide electrolysis (ionization): “An electric current is passed through the water, splitting it into two streams: Alkaline ionized water for drinking and cooking. Acid ionized water used for cleaning, disinfection, skin care & plants. 

We provide and stock the 2 best RO & Ionizers money can buy so you really do have the best of both worlds.

Difference Between RO & Ionized

Reverse Osmosis via the VW Eco RO economically eliminates 90 to 99 percent of all water contaminants. The system uses a 6 layer filtration system to remove salts, minerals, metals and particulates giving your pure filtered drinking water. It does not change the pH of the water.

Ionization via the VW Lifestyle Ultimate softens hard water by removing inorganic compounds. It uses continual ion exchange to process water with electrical current. Out device filters out contaminants and they changes to compound of the water via electorlysis, changing the pH of the water giving you high alkaline water.

What Is Ionized Water

Ionized water is water that is processed to only leave behind useful ions for the body. Our Ionized Virtue Water® machines filter out all the ions that we don't need in our drinking water leaving you with a higher pH water (alkaline water)keeping you hydrated.

How Does an Ionizer Work?

A Virtue Water ionizer uses a two-step process. The first task is to filter out harmful components of the water: chlorine, trihalomethanes, phenols, sediment, odor, taste, organic waste, and bacteria of all kinds. Our filters achieve with a multistage activated carbon filter containing tourmaline and coral calcium.

Next, a small electrical charge is introduced into the water through platinum-coated titanium electrodes. The process of electrolysis that follows takes place in a patented chamber designed to separate the water into two streams of ionized water.

Note: Virtue Water ionizers are typically installed under your sink with a conversion kit.

What Is PH?

pH stands for “potential hydrogen”. It is a measurement or scale that provides an indication of the level of hydrogen in a substance. If any substantial changes from pH 7 to pH 8, it has become ten times more alkaline. Conversely, if it has changed from neutral pH 7 to pH 6, it is 10 times more acidic.

Did you know: If you take a glass of the best selling Cola that comes in a red can, this carbonated soft drink has a pH of 2.5 meaning it is almost 50,000 times more acidic than your tap water. So to balance out the pH 2.5 glass of cola you would need to drink 32 glasses of pH 7 tap water due to the acid in the drink.*

*Source: https://www.carlagoldenwellness.com/2012/08/01/how-much-water-do-you-have-to-drink-to-undo-a-cola/

What Is ORP?

Alkaline Water and Oxidation Reduction Potential (ORP)

When you look into our Virtue Water ionizers you will often see something called oxidation-reduction potential, or ORP. You see that your new alkaline water machine will tell you about the ORP of your alkaline water, but what does this mean?

What Is ORP?
Oxidation-reduction potential (also called redox) is a type of energy that is ready for when you need it or potential energy. The ORP level of your water shows the minimal voltage in the water, which comes from the electric charge of reducing agents or oxidizing agents.

What are oxidizing agents?
In simple terms, oxidizing agents create deterioration. These agents are trying to find electrons to balance themselves out. What are reducing agents? These are antioxidants that fight oxidation. They have too many electrons and are able to give some away. The ORP level shows how much the substance is likely to reduce or oxidize something else.

ORP and Virtue Water
Water with a high pH level has a higher amount of reducing agents and is designated by -ORP, which is a negative ORP reading. Water with a low pH has a higher amount of oxidizing agents and is designated by +ORP, which is a positive ORP reading. An ORP meter measures the oxidation-reduction potential in millivolts or mv. The range of reading shows how much a substance is oxidizing or anti-oxidizing.

You’ll hear about ORP related to your Virtue Water machine because the machine changes the ORP of the water from regular tap water. The ORP is what’s responsible for the antioxidant value of the water and the microclusters that make your alkaline water more hydrating.

Most water has a positive ORP reading, so it is oxidizing. Generally, tap water has an ORP from +200 to +600mv. Bottled water tends to have high ORP levels of more than +400mv. Virtue alkaline ionized water is different because it has a negative ORP reading, making it anti-oxidizing. This enables it to give some bonus electrons, which help counteract free radicals that create aging and disease in the body.

You can gain the benefits of anti-oxidizing water at home by putting your tap water through our Virtue Water machines. In addition to changing the pH level of your tap water, these machines change the ORP to offer the benefits of antioxidants. Plus, the machine tells you the pH level and the ORP reading of the water so you’re informed about what you’re drinking.

VW Vs Others

Recently there’s been much talk about the unique and health-giving benefits of Virtue Water® which has done a fantastic job of introducing the concept of alkaline and acid water in the mainstream.

There are so many ‘bottled Alkaline Waters’ on the market but these waters quickly lose their alkalinity as soon as they are bottled.

Virtue Water® just happens to be a very popular brand of water ionizer, which has the same ability to split water into acid and alkaline streams as do all other water ionizers. For customers wanting the best value for their money, choose Virtue Water for you own fresh source of high alkaline water.

  • Mission

    Our mission is for every home in the UK to have access to alkaline ionized water. Our aim is to bring all the health benefits healthy hydration from a Virtue Water® machine brings, to as many people as we can, by promoting the benefits of healthy hydration from our machines and making it affordable to everyone.

  • Vission

    Our vision is to raise awareness as quickly as we can that there is a better quality of water out there for everyone. A water that has so many benefits it can help improve your lifestyle. We all have access to unfiltered tap water but we aim to give affordable access to pure, filtered water to as many people in the UK as we can.

  • Promise

    Our guarantee is that we will give every one of our customers the best service possible with exceptional customer care as well as 100% satisfaction with your Virtue Water® Machine. If in the unlikely event that you encounter an issue, we promise we will do everything we can to make things right.